Build a Personal Brand
that drives your Business
The Personal Brand to Revenue Program
Berlin. Two days. 10 Entrepreneurs
Two days in Berlin with nine other entrepreneurs.
Define your positioning, design your content strategy, and create your first content pieces built to generate visibility, trust, and revenue for your business.
Based on the "Personal Brand to Revenue Framework for Entrepreneurs"
Your Personal Brand becomes your Revenue Engine
Why every Entrepreneur should build a Personal Brand?
We are entering a world where building products and software is becoming easier every year.
AI tools, no-code platforms and global infrastructure have dramatically lowered the barrier to create almost anything.
But while building things is getting easier, reaching the right audience is becoming harder.
Attention and trust are becoming the real scarce resources.
At the same time, the increasing use of AI will make people rely even more on human voices and the people behind them.
In a world full of automated content, people will follow people and buy from people not from anonymous brands.
For entrepreneurs, this shift matters.
Most of us started companies because we value freedom and independence.
Depending entirely on paid marketing platforms to generate revenue runs against that idea.
Building a personal brand creates something different:
direct access to your audience.
It allows you to build trust over time and generate demand for your business without being fully dependent on paid advertising channels.
The story behind the Personal Brand to Revenue Framework
From the Munich Film Academy to TikTok
For more than 20 years I have worked at the intersection of storytelling, media and entrepreneurship.
From 2000 to 2004 I studied at the University of Television and Film in Munich, where I learned how stories build attention and trust. During that time I also learned the practical craft of visual storytelling: camera work, lighting, framing, sound and video production.
In 2012 I founded BodyChange (ImakeyouSexy).
The program was publicly documented by my business partner Detlef Soost, who became the authentic face of the brand.
For the first time I saw the power of a credible personal brand.
People follow people.
BodyChange grew rapidly and I was able to sell the company twice.
At cleverly I began placing my own Personal Brand at the center of marketing.
In 2025 I started building my own personal brand systematically.
Within 9 months I generated more than €350,000 in revenue purely through content on TikTok.
The Personal Brand to Revenue Framework for Entrepreneurs
We start with Revenue
Most entrepreneurs approach social media starting with content. We start with revenue.
Revenue: What revenue should your personal brand generate?
ICP: Which audience must know you to reach that revenue?
Reputation: What should you become known for?
Authority: Which content proves your expertise?
System: How do you make content reproducible and scalable?
This model forms the foundation of the entire program.
What you will build during these two days:
You will build the first version of your Personal Brand Revenue System.
By the end of the two days you will leave with:
• a clear revenue target your personal brand should generate
• a defined ideal customer profile (ICP) you want to attract
• a clear reputation strategy for what you want to be known for
• a structured brand-to-revenue model for your business
• a list of 20–50 specific content topics for your expertise
• several recorded videos or content pieces ready to publish
• a clear 90-day content plan with measurable output
Output KPI:
• 2–4 content pieces created
• 20–50 content ideas
• a 90-day publishing plan
• a defined revenue target for your personal brand
PROGRAM STRUCTURE
Day 1:
Personal Brand Strategy
• Revenue Definition
• ICP Reverse Engineering
• Reputation Positioning
• Authority Topic Development
Day 2:
Content Creation
• Hooks and storytelling
• Content production
• Recording multiple videos / content pieces
• Platform strategy
• 90-day content system
WHO THIS IS FOR?
This program is designed for entrepreneurs who already run a real business.
Typical participants:
• founders and CEOs
• entrepreneurs with an existing offer
• business owners who want to become less dependent on ads
WHO THIS IS THIS NOT FOR?
This program is not designed for
• people without a real business
• influencers or creators
• employees without entrepreneurial responsibility
• consultants & corporate managers
Berlin. Two days. 10 Entrepreneurs
The program takes place on June 11th & 12th 2026 in Berlin at Mokkamilch.
One of the most well known creative workshop locations in the city:
central location, inspiring atmosphere, ideal for intensive group work
Because we work in a small group, the program is limited to 10 entrepreneurs.
Investment per participant: €3,500
Included:
• two full workshop days
• food and drinks
• The Personal Brand to Revenue Framework workbook
• access to the Founder Commitment WhatsApp-Group
Hotel accommodation is organized individually.
What happens after you apply?
After you submit the form, I will personally review your information.
In the next step, we will schedule a short call to get to know each other.
The goal of this call is to understand where you currently are as an entrepreneur, whether the Personal Brand to Revenue Framework can help you at this stage and whether the group setting with the other participants is the right fit.
Because we work in a small group of only 10 entrepreneurs,
it is important to me that the level, mindset and goals fit together.
Participation is confirmed after this conversation